Civic Futures Awards

Marketing electric vehicles for inclusion and access

City of Austin

Austin Energy

The problem

Demystify the perception of EVs being too expensive to own, operate, maintain, and charge. Demonstrate that now is the time for all customers to feel empowered to say goodbye to gas.

Solution / Approach

Austin Energy created a fully integrated marketing campaign designed specifically to reach all customers with a focus on affordability, accessibility, and ease of use. The new campaign spreads the word that the electric vehicle EVolution is here and now is the time to say goodbye to gas.

Core team
  • Jenny DiLeo
  • Amy Atchley
  • Bobby Godsey
Key advisors
  • ATXN
  • City Of Austin Public Information Office
What can make it sustainable?

Increase awareness of enhanced access to interactive electric transportation experiences, to give more potential drivers direct education in innovative mobility while creating authentic EV excitement.

Advice to others

Amplify EV marketing through education and outreach. Promoting the message that Electric vehicles are fun to ride and drive and can save you money while helping the environment. The EVolution is here!